Mini Documentary

Our mini documentary, Small Starts: the Heart of the Hustle, follows the story of three small business owners and their struggles in a market after the COVID-19 pandemic. Madeline Muñoz-Bustamante, owner of Colorful Cute Goods, mentions the importance of customers to small business survival. Jim Jones, the owner of Freak House, discusses limited income in an oversaturated market. Erica Porter, the owner of Myra and Company, offers insight on what it is like to be a small business owner within modern times and a digital landscape.

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To explain why these issues are occurring in the market, we also present experts Brian Van Hook and Adriana Martinez. Hook and Martinez are both part of organizations that work to aid small businesses. 

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An active shopper, Anna Alvarez, explains her thought process on why she chooses to shop at large corporations online rather than local small businesses. "It is just so much easier than leaving my house." 

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These business owners cling to hope for the future of the over saturated small business market.